What is the Blue Tick?

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The SPCA Blue Tick - a brand you can trust!

The SPCA Blue Tick is a certification programme run by the Royal New Zealand SPCA. We certify animal products that are farmed to our high welfare standards.

The scheme started by certifying eggs in 2001 and then added pork products in 2009. In 2011 we added standards for meat poultry chicken and in 2012 we added turkey standards. We have plans to add veal and salmon to our portfolio in 2013.

How Does it Work?

We write the standards, publish them on our website and then our independent auditors audit the farms on a regular basis. We can spot audit at any time. Producers sign a legal contract with us to use the SPCA Blue Tick logo on their packaging and agree to farm to these standards.

The Blue Tick logo offers consumers a guarantee that the product they are choosing has been farmed humanely and it also gives producers the recognition they deserve for farming the 'right' way.

National Accreditation & Marketing Manager Juliette Banks speaks to
NewstalkZB's Justin du Fresne on 17 August 2013 about "Blue Tick".
Audio thanks to Newstalk ZB - The Radio Network.



National Accreditation & Marketing Manager Juliette Banks speaks to
Radio New Zealand's Kathryn Ryan on 13 June 2012 about how 'free range'
is a marketing term, not a welfare term.
Audio thanks to Radio New Zealand.

National Accreditation & Marketing Manager Juliette Banks speaks to
Easy Mix FM's Lorna Plant on 28 March 2012 about the SPCA Blue Tick.
Audio thanks to Easy Mix FM.

Watch SPCA Blue Tick - NZ on a Plate 2011 Off the Beaten Track segment


Localist talks to Juliette Banks, National Accreditation & Marketing Manager, about the SPCA Blue Tick



Ask your local supermarket or butcher to stock SPCA Blue Tick
products and help improve the lives of New Zealand animals.


(Click image for larger version)





Auckland Food Show

Blue Tick