Innovation is essential with fundraising. In challenging times, finding more imaginative ways to meet our financial commitments is paramount. One solution is to, literally, trade on our good name. This year, we are approaching things from the other end, and putting our name to a line of dog poop bags.
A family cat deliberately cut up in Timaru, a tethered pet goat stabbed to death in Greymouth, a climbing carabiner threaded through the neck of a dog in Rotorua, and in Wellington, several boys kick and hit a small terrier cross dog with a cricket bat. These are just four of more than thirty grievously inhumane acts of abuse and neglect of animals that make up the 2012 SPCA List of Shame.
The reduction of days of sale has failed to save the animals that are affected each year.
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