Celebrity Chefs Supporting SPCA Blue Tick

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A number of celebrity chefs have lent their support to the SPCA Blue Tick, the Royal New Zealand SPCA’s humane farming brand.

The SPCA Blue Tick will be exhibiting at this weekend’s highly anticipated Auckland Food Show, Thursday 28 – Sunday 31 July. This is the brand’s fifth year exhibiting at the Show, and it has been fortunate enough to be joined this year by some of the biggest names in the New Zealand food industry. Ray McVinnie and MasterChef winner Nadia Lim will spend some time at the SPCA Blue Tick stand during the Show, helping to showcase Blue Tick products in simple recipes that the public will be able to sample.

Chefs Julie Le Clerc, Annabelle White, Simon Holst, Alison Holst, Richard Till and Lauraine Jacobs will also be using SPCA Blue Tick products in their cooking demonstrations in the Electrolux Cooking Theatre at the Show.

The SPCA expects to receive a warm welcome from Aucklanders visiting this weekend’s Show, and is excited about the prospect of educating more consumers on the how the welfare of farmed animals benefits when they choose the Blue Tick in their weekly shop.

“We are delighted at the support the SPCA Blue Tick is receiving this year from celebrity chefs. This confirms the popularity of humane farming in the food industry and is a reflection of growing consumer demands,” says Royal New Zealand SPCA National Accreditation and Marketing Manager, Juliette Banks.

“With the growth of the Blue Tick scheme we are able to fulfill our key objective – getting more animals out of cages,” adds Ms Banks.

The SPCA Blue Tick will be exhibiting at stands 332 and 332A over the weekend, and will be sampling humanely farmed eggs, bacon and pork products.

 

ENDS

 

About the SPCA Blue Tick

The SPCA Blue Tick is the Royal New Zealand SPCA’s humane farming accreditation scheme. The SPCA Blue Tick is displayed prominently on products sourced from farms which have met the SPCA’s high welfare standards, which are stricter than those dictated by the industry. Farms can be audited by the SPCA at any time, and must continue to adhere to the SPCA’s standards or risk losing their accreditation. Current products accredited under the scheme include free range and free farmed pork, free range eggs and barn eggs. The SPCA has also recently released its welfare standards for free range poultry.

For more information on the SPCA Blue Tick, please visit http://www.rnzspca.org.nz/bluetick.

 

For further information, please contact:

Juliette Banks
National Accreditation and Marketing Manager
Royal New Zealand SPCA
Phone: (09) 827 6094 ext 204
Mobile: 027 251 5871
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

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